Though he may look kind of scary, this guy is Uncle Sam and represents America! This image was first introduced during WWI and was usually accompanied with the slogan "I Want YOU for the US Army."
The term "Uncle Sam" is sometimes used to represent the United States (same initials...). When paying taxes to the government, for example, some people say they're paying Uncle Sam. Other times, when people think the government is getting to involved, this picture appears with the slogan "Uncle Sam is Watching You" (like the Orwellian 'Big Brother').
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